CASE STUDIES
See how listening to people closest to an experience can shape the decisions, messages and services around them.
Hear a client perspectiveFrom travel and education to employee, customer and community experience, each case begins with a real decision. Stories reveal what matters to people, why it matters, and where an organization can respond with greater relevance.
Healthcare + human experience
Share More Stories helped Envera Health uncover the human truths of healthcare by listening to employees, health system clients and thought leaders. Storytelling workshops, AI-assisted analysis and collaborative exercises connected those experiences to actionable ideas for service enhancements and the Truth Report.
Read the case studyTravel + cultural insight
Future of Travel 2023 used SEEQ to explore the emotional drivers, cultural influences and expectations shaping multicultural travel experiences. Sponsored by Virginia is for Lovers, Miles Partnership and Richmond Region Tourism, the initiative brought Share More Stories together with Esra Calvert Consulting, JMI and The Culturist Group. Public presentations, webinars and facilitated workshops translated the findings into practical ways for destinations and travel brands to build trust, increase belonging and create more inclusive experiences.
Read the case studyConsumer insight + innovation
Share More Stories supported advanced consumer insight to help Listen Ventures sharpen its investment thesis around midlife women. Our SEEQ research, combined with Listen’s own, deeply informed Mindsets from the Middle, produced and published by Listen.
Read the case studyHomebuying + customer experience
Share More Stories worked with Mr. Cooper to explore the home buying and selling experience. The engagement combined SEEQ research with collaborative discussion to bring customer perspectives into consideration of messaging and experience.
Explore the workTravel + inclusive customer experience
Share More Stories used SEEQ to understand multicultural travelers’ experiences and perspectives. The research informed collaborative work on Road Scholar’s messaging and communications approach, helping it connect with audiences in ways grounded in their experiences and its mission.
Read the case studyEducation + brand experience
St. Michael’s Episcopal School used SEEQ to understand the experiences that define its community. Stories from parents, alumni, faculty and board members informed messaging around joy, connection and academic excellence, while identifying opportunities to strengthen belonging and representation.
Read the case studyTravel + audience insight
Virginia is for Lovers wanted to better understand what helps Black travelers feel safe, welcome and connected to a destination. Through SEEQ Sessions, Share More Stories explored travelers’ experiences, needs and values to inform more relevant engagement strategies. Those insights informed Virginia is for Lovers’ award-winning Heart & Soul campaign, developed with JMI.
Read the case studyHigher education + community experience
Virginia Union University worked with Share More Stories to bring community experience into its value proposition. SEEQ insights informed communications strategy for the university’s national advancement and development work.
Read the case studyEmployee + member experience
YMCA of Greater Richmond used SEEQ to connect employee and member experience during organizational transformation. Stories and emotional insights supported leadership conversations, clarified the journey from anxiety to achievement, and informed leadership commitments, strategic planning and an impact measurement framework.
Read the case studyInnovation + go-to-market
Share More Stories helped a Fortune 200 consumer-products company understand the needs, values and emotions involved in changing everyday habits. Storytelling research and collaborative solutioning informed a new approach to product-launch planning.
Talk to UsEmployee experience
Share More Stories and JMI used SEEQ to listen to employees’ experiences of inclusion, exclusion and connection at John Deere. The research informed recommendations for employee engagement, leadership and communications.
Talk to UsChild care access + subsidy experience
Share More Stories used SEEQ to understand families’ experiences finding child care and the needs and barriers that shape access to Virginia’s Child Care Subsidy Program. Their stories informed recommendations for clearer communication, more responsive support and stronger family participation. Additional work with VECF informed a Family Engagement Model.
Talk to UsTravel + audience insight
Through SEEQ, Share More Stories explored how travelers experience California and what shapes their sense of welcome, connection and discovery. The research informed recommendations for destination storytelling, communications and visitor experience.
Talk to UsCLIENT PERSPECTIVE
“I’ve worked with Gallup and SMG. SEEQ blows them away. Nothing has gotten us closer to the human emotion side of things, and that is the connection we’re trying to create at the YMCA. This has given us a playbook and shown us how to replicate the experiences that are working. Our teams are now connecting the dots between what we learned in SEEQ, what they see every day and how to use the insights and guidance to improve.”Jody Alexander, CEO, YMCA of Greater Richmond
“They provided nuanced traveler insights, helping us refine our message and genuinely connect with multicultural audiences. Their dedication to understanding our needs made a significant impact.”
Chris Heppner, VP of Communications, Road Scholar
“It’s the ability to interpret and apply insights to the business that’s the secret sauce.”
Financial Services Insights Executive + SEEQ customer