WHY SEEQ
SEEQ gives leaders root-cause clarity by bringing stories, emotion, analytics, AI and human judgment into the same decision process.
THE CATEGORY
SEEQ is a human experience decision-intelligence platform. It reveals what people are feeling, needing, valuing and experiencing; why it matters; and where leaders should act.
Share More Stories turns that intelligence into experience priorities, strategy, playbooks, leadership action and measurable change.
THE SEEQ METHOD
This is the throughline for how human experience becomes useful intelligence and meaningful action.
People share written or audio stories in their own words through trusted, guided experiences.
Emotional, thematic and behavioral signals become structured intelligence leaders can explore and understand.
Human judgment translates insight into priorities, experience design, leadership behavior and measurement.
THE PARTICIPANT EXPERIENCE
SEEQ begins with a guided experience that helps people reflect and share stories in their own words. Those stories become the contextual foundation for emotional and thematic analysis.
Customer + Participant LoginINSIDE THE SEEQ EXPERIENCE
Customers shape the learning, invite people to share stories, monitor participation and explore emotional and audience patterns — all within one guided platform experience.
Define goals, hypotheses, outcomes and questions before the signal begins to emerge.
What happened, how it made you feel, and why it mattered.
Participants choose audio or written reflection through a guided, branded experience.
What happened?
What were you feeling and needing?
Who or what shaped the moment?
What would have made it better?
Shape guided questions that help participants place their experiences in the moments, relationships and conditions that matter.
“I wanted to believe the change would work, but I needed someone to show me how.”
Move beyond positive and negative sentiment to see differentiated emotional signals across the collection.
Compare patterns across audiences, participant characteristics and behaviors, then drill into the stories, scores and evidence behind each signal.
What is really driving the retention risk?
↗People describe a gap between the promise of support and the moments when they most need it.
The current SEEQ Platform lets leaders interact directly with stories, emotional scores, participant demographics and behavioral data; ask questions in context; and control which sources shape the response.
Illustrations of current and actual SEEQ workflows. No client-confidential findings are shown.
SEE SEEQ AT WORK
These short demonstrations show how teams can move from stories and emotional signals into evidence they can question, compare and investigate.
See how SEEQ helps teams investigate relationships across story, emotional and behavioral data.
Watch emotional signals, themes and story context become a more useful basis for interpretation and action.
BUILT FOR DEPTH + SCALE
SEEQ structures the emotional and thematic signals inside personal stories without stripping away context. AI accelerates exploration; disciplined human review keeps meaning and decisions grounded.
HOW SEEQ SCORES EMOTIONS
Stories are broken into smaller, meaning-rich segments called expressions. Each expression is analyzed across more than 50 distinct emotions, creating a detailed view of emotional intensity across an entire collection without losing the original story context.
JAMES WARREN / FOUNDER + CEO
James explains how leaders move from listening to personal stories, through structured learning, and into clearer strategic action.
Watch The SEEQ MethodANDY SITISON / CTO
Andy explores the technical ideas and choices behind a platform designed to understand human experience at scale.
Watch Sit on SEEQSCOTT FRYXELL / LEAD ENGINEER
Scott brings architectural discipline and human-centered product thinking to AI-assisted development — keeping the platform clear, useful and reviewable.
Read How We Build SEEQTHE SMS + SEEQ SYSTEM
Collect stories and turn emotion, themes and patterns into human experience intelligence.
Customer + Participant LoginConnect story intelligence with other signals, populations and moments to build longitudinal learning.
Explore SEEQ HubApply the intelligence through strategy, playbooks, facilitation, leadership action and transformation.
Explore offersWHAT CUSTOMERS NOTICE
Perspectives on the human and technical choices behind SEEQ.
“This was time really well spent. I feel like we finally heard what the employees have been saying.”
Chief Strategy Officer + SEEQ customer
“This is a new world. Faster research turnaround is needed.”
Nechari Riley, Research Team Lead
“It’s the ability to interpret and apply insights to the business that’s the secret sauce.”
Financial Services Insights Executive + SEEQ customer
WHY NOW
AI can summarize almost anything. The advantage shifts to collecting the right human truth, interpreting it in context and connecting it to consequential decisions.
Personal stories protect nuance, authenticity and emotional context in an AI-mediated world.
A consistent human framework connects personal, employee, brand, community and civic experience.
The work begins with the decision — not with a generic listening program or research method.
Insight is translated into what leaders change, build, say, measure and sustain.