SEEQ STATE OF BELONGING
The Belonging
Briefing Series.
Two conversations brought leaders together to explore what belonging has to do with employee, customer, brand and community experience, and what leaders can do with that understanding.
THE QUESTION
Why do some people connect deeply while others do not?
The series began with a practical challenge. Leaders often have dashboards, engagement scores and surveys that show what is happening, while the reasons beneath those outcomes remain hard to see.
In May, we shared the emotional architecture revealed across the State of Belonging study. On July 28, James Warren was joined by Jody Alexander, Jason Allen Ashlock and Kerri Soukup to explore how belonging is created across organizations, brands and communities.
BRIEFING ONE · MAY 2026
What belonging reveals about experience.
The first briefing introduced the study findings, including the signals that rise when belonging is present and the patterns that emerge when it begins to break down.
BRIEFING TWO · JULY 2026
Designing for belonging across contexts.
The second briefing brought experienced leaders into the conversation to connect the research with the choices that shape teams, customer relationships, brands and communities.
WHAT THE SERIES EXPLORED
From emotional signals to clearer leadership choices.
- Eight emotional indicators associated with belonging-rich experiences
- Six signals that show belonging may be breaking down
- Patterns across personal, employee, brand, community and civic life
- The relationship between trust, participation and experience
- Practical ways leaders can create clarity, safety and connection
KEEP LEARNING WITH US
Your experience belongs in the conversation.
The live briefings are complete, and the State of Belonging work continues. Explore the full study or contribute your perspective through the open SEEQ experience.
Watch the complete July briefing replay on LinkedIn